We asked college students around the country to submit one-minute videos showcasing why they should be the next Red Bull First Person. Votes were cast and five winners were mailed top secret custom cases containing a mobile phone. Red Bull called each winner and gave them 24-hour notice to pack a bag, then whisked them from campus and put them into an unbelievable hands-on action sports training with a Red Bull athlete. Each experience was filmed, shared on Facebook and featured on the Red Bull website. Developed while under employment of Archrival.