200 student teams from 60+ countries across the globe had seven days to travel across Europe using only cans of Red Bull as currency. My team worked with Red Bull every step of the way to bring this incredible project to life from beginning to end, making it go down as one of the most successful collegiate activations in Red Bull history. Having trusted our team with the previous two events, we were well positioned and brought great insights for 2018 event. Developed while under contract of Archrival.
Concept, Front-End, Back-End, CMS