Users could submit a design for a 16 oz. Colt 45 can (a tallboy, if you will), name it, and then share it on their Facebook wall so it could curry the admiration (and envy) of all their friends. Additionally, the designs were visible on the site and could be voted/commented on by site visitors. Winners had a chance to have their designs printed on actual Colt 45 cans in stores! Developed while under employment of Archrival.