Brandon Miller

Red Bull BC One Fingerbreakin'

Project Summary

To help promote the upcoming Red Bull BC One B-Boy compeition, Red Bull decided to create a buzz-building contest around Fingerbreakin', a variant of b-boying that employs the use of hands instead of the entire body. This form of dancing, pioneered and perfected by Lilach Chen, mimics popular B-Boy moves with the hands. The website invites entrants from across the globe to compete for regional titles by submitting a video of their best moves, battling it out for a chance to watch the BC One World Finals live in Seoul! Developed while under employment of Archrival.

Involvement & Achievements

  • Led strategy and execution of public site and CMS
  • CMS allowed Red Bull staff to localize the site for 40+ languages and countries
  • A bracketed system of social voting lead to finalists who attended the global event
Project no longer active