adidas Home of Classics
Project Summary
For the upcoming FYG U Festival, adidas engaged Archrival to build excitement for the event. Beautiful, custom-built pedestals placed around campus directed students to return at certain times over the coming days. Once students arrived, they were instructed to enable AirDrop on their phones as our team randomly distributed unique codes. If a student received an AirDrop, it would prompt them to visit a short link where they could redeem their code for a free pair of sneakers to wear at the festival.
Involvement & Achievements
- Led strategy and execution of redemption process
- Created tools to allow staff to generate new codes and accompanying images to send via AirDrop
- Tools also allowed staff to manage redemption status and follow up with recipients
Project no longer active
