Brandon Miller

Red Bull Can You Make It?

Project Summary

200 student teams from 60+ countries across the globe have seven days to travel across Europe using only cans of Red Bull as currency. No cash. No cards. No personal devices. My team worked with Red Bull every step of the way to bring this incredible project to life from beginning to end, making it go down as one of the most successful collegiate activations in Red Bull history, with success metrics increasing every two years. Having trusted our team with the previous events spanning over nearly a decade, we were well positioned and brought great insights for the newest event.

Digital tools were developed to facilitate multiple phases of the event over the course of a year. Phases included event registration, public voting, finalist selection, team announcement, the global event and winner announcement. Developed while under employment of Archrival.

Involvement & Achievements

  • Led the strategy and execution of all digital components to include the public website, complex custom CMS + management tools and a mobile app for participating teams
  • Over 40 million likes and shares for 2018 make it Red Bull's most successful collegiate event ever
  • In 2019, voting period served 20k concurrent users and 20m requests/month
  • Translation tools were designed to delegate localization of website for 60 languages and countries