Brandon Miller

Spotify Culture Next 2021

Project Summary

Spotify approached Archrival to up-level their yearly trend research and report focusing on Millennial and Gen Z for 2021. As a component of this strategy, the website was designed with a unique, mobile-first navigation flow. Localized to 16 markets and providing unique whitepaper downloads for deep-dives, the site received nearly 1 million views within the first two weeks from launch.

Involvement & Achievements

  • Assisted with site strategy and planning
  • Executed all front end and back end development
  • Configured deployment pipelines and infrastructure to deploy to Google Cloud Platform
  • Localized to 16 countries and translated to mutiple dialects of English, French, German, Japanese, Portuguese and Spanish