Tinder Swipe Off
Project Summary
Tinder engaged Archrival to execute the follow-up 2024 edition of their Swipe Off contest. Because QR codes served as our primary entry point, the lightweight microsite was designed exclusively for a handheld experience (mobile devices made up 97% of traffic). The primary campaign KPI was driving Tinder U signups on campuses across the U.S. The contest culminated in a free Gunna & GloRilla concert for the winning campus, Temple University. Temple students could claim a concert ticket using their university email address.
Involvement & Achievements
- Led microsite, ticketing & student verification strategies
- Coordinated with Tinder technical team to pass security audits and provision infrastructure
- Coordinated early microsite development with contract software engineer
- Executed front end & back end engineering for ticketing phases
