Gen Z Broke the Funnel
Project Summary
Vogue Buiness partnered with Archrival to execute research and produce a one-of-a-kind editorial experience revealing the buying behaviors of Gen Z and Millennial purchasers. A unique storytelling experience details the analysis and insights that help to inform retailers navigating the post-funnel world. As of this writing, it's the most viewed editorial piece on VogueBusiness.com, ever.
Involvement & Achievements
- Partnered with design team to develop site strategy and direction
- Executed all components of site development (front end, back end) as well as scalable infrastructure
- Coordinated technical details with Vogue team to ensure smooth integration into their editorial platform
