In the movie The Art of FLIGHT, snow demon Travis Rice and friends take on the world's biggest, baddest mountains as they make the world their playground. The goal of this project was to create an innovative and engaging website to tease the launch of the film, followed by content and elevating theater showings.
The approach was to develop strategy around a specific quote from the film: "It's not the destination but the adventure along the way." This strategy lead to the production of a site that takes users on an epic adventure while navigating content. Users get to see the beautiful spectacles of the snowboarding locations while experiencing the true art of flight in an HTML5 environment. Developed while under employment of Archrival.